ROLE
Cultural Research
Concept development
Narrative direction
Visual Storytelling
OUTCOME
Fashion Campaign
FIELD NOTES AND CONTEXT
Nialafoz is an inclusive fashion brand based in Barcelona whose main objective is to design garments for all body types. For this first visual storytelling project, it was essential to research the brand’s core values and design philosophy.
CONCEPT
ON TIME - NO TIME. Inspired by today and tomorrow. A wardrobe that moves through time. From Monday to Sunday. From the present into what comes next. Garments designed to adapt to every rhythm, every routine, every life.
Our philosophy: Every body. Every rhythm. Every time.
KEY WORDS
Everyday - rhythm - timelessness - multiple schedules
on time no time. book 3. NiaLafoz
Photography and art direction David González
Model Eulalia, Sandra, Maria