TITLE

ON TIME-NO TIME

BRAND/PUBLICATION/COLLABORATOS

NIALAFOZ

YEAR

2024

ROLE

Cultural Research

Concept development

Narrative direction

Visual Storytelling

OUTCOME

Fashion Campaign

FIELD NOTES AND CONTEXT

Nialafoz is an inclusive fashion brand based in Barcelona whose main objective is to design garments for all body types. For this first visual storytelling project, it was essential to research the brand’s core values and design philosophy.

CONCEPT

ON TIME - NO TIME. Inspired by today and tomorrow. A wardrobe that moves through time. From Monday to Sunday. From the present into what comes next. Garments designed to adapt to every rhythm, every routine, every life.

Our philosophy: Every body. Every rhythm. Every time.

KEY WORDS

Everyday - rhythm - timelessness - multiple schedules

on time no time. book 3. NiaLafoz

Photography and art direction David González

Model Eulalia, Sandra, Maria

Anterior
Anterior

NiaLafoz. book 2. landscape landform

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Siguiente

codes in transition