FIELD NOTES AND CONTEXT

Nialafoz is an inclusive fashion brand based in Barcelona whose main objective is to design garments for all body types. For this first visual storytelling project, it was essential to research the brand’s core values and design philosophy.

CONCEPT

LANDSCAPE – LANDFORM continues the conceptual thread of NiaLafoz's previous campaign, building upon the ideas of inclusive design and garments created for the diversity of bodies. Drawing from two concepts rooted in the organic world, the campaign constructs Nialafoz's landscape as a topographic map, where—much like the elements of nature—each garment, each body, and each movement possesses its own unique identity while contributing to a shared and plural landscape.

KEY WORDS AND VISUAL CODE

Organic forms – Uniqueness – Adaptability – Natural elements