FIELD NOTES AND CONTEXT

Nialafoz is an inclusive fashion brand based in Barcelona whose main objective is to design garments for all body types. For this first visual storytelling project, it was essential to research the brand’s core values and design philosophy.

CONCEPT

PRELUDE. As this marked the launch of the brand, we chose the title Prelude to evoke the beginning of a story—an introduction to what was yet to come. For this first campaign, we focused on photographing the brand’s signature garments: timeless pieces that remain part of each collection season after season and embody the DNA of Nialafoz.

KEY WORDS

Multi-way garments, adaptability for bodies with functional diversity, slow living, and responsible production.