ROLE
Cultural Research
Concept development
Narrative direction
Visual Storytelling
OUTCOME
Fashion editorial
CONCEPT
Campaign for About Arianne centred on the concept of footprints. The marks we leave along our path create an itinerary, and through it, an identity. The project focuses on the importance of the footwear that accompanies us on our journey and helps shape us throughout our lives.
KEY WORDS
Footprint – Identity – Journey
Fashion story for About Arianne
Photography Tea Sirbiladze
Art direction David González
Model Asha Bah
Style About Arianne